VTEX

What is VTEX?

VTEX is an AI-native, enterprise commerce SaaS platform for brands and retailers running D2C, B2C, B2B, and marketplace operations. Founded in 2000 in Brazil and publicly traded on the NYSE (VTEX), it serves 3,500+ enterprise customers across dozens of countries, including Nestlé, Walmart, Samsung, and Coca-Cola. The platform bundles commerce, customer experience, and retail-media/ads capabilities into a single cloud suite.

How VTEX works with TikTok

VTEX offers a free TikTok for Business app on the VTEX App Store that connects a merchant's TikTok for Business and TikTok Ads Manager accounts to their VTEX store. Once installed, it automatically syncs the product catalog to TikTok, deploys the TikTok Pixel to track events such as page views, add-to-cart, and purchases, and lets merchants create and manage conversion ad campaigns from the VTEX Admin. The integration is primarily aimed at Latin American markets.

Key features

• Automatic TikTok product catalog synchronization
• Automatic TikTok Pixel installation for event and conversion tracking
• Manage TikTok ad campaigns directly from the VTEX Admin
• Unified commerce suite for D2C, B2C, B2B, and marketplace
• AI-native search, recommendations, and content generation

Pricing

VTEX uses custom enterprise pricing (contact sales). The TikTok for Business integration app itself is free on the VTEX App Store; standard TikTok ad spend applies separately.

Best for

Enterprise brands and retailers already running commerce on VTEX who want to add TikTok as a native sales and advertising channel with automated catalog sync, pixel tracking, and in-admin campaign management.