Fairing

What is Fairing?

Fairing (formerly EnquireLabs) is a post-purchase survey platform built for marketing attribution and measurement. It shows shoppers a short "How did you hear about us?" survey at the point of conversion, capturing zero-party data that pixel tracking misses. Every response is tied to order value and lifetime value, so brands can see which channels actually drive revenue rather than just clicks. It installs on Shopify in minutes and is Shopify Plus Certified.

How Fairing works with TikTok

Fairing helps advertisers measure TikTok's true impact through direct customer feedback rather than relying solely on last-click or pixel-based attribution, which often undercounts social discovery. By asking buyers where they first heard about a brand, Fairing surfaces TikTok-driven purchases that other tools attribute elsewhere, then syncs that cross-channel attribution data into the broader marketing and analytics stack for budget decisions.

Key features

• Post-purchase 'How did you hear about us?' attribution surveys
• Question Stream sequencing with contextual follow-up questions
• AI-generated attribution insights and NPS surveys
• LTV and order-value analysis tied to survey responses
• Smart targeting by new vs. returning, product, and geography

Pricing

Freemium. A free plan covers up to 100 orders per month with no credit card required. Paid plans scale by monthly order volume, starting at $15/mo (up to 200 orders), $49/mo (up to 500 orders), $99/mo (up to 1K orders), $149/mo (up to 5K orders), and $199/mo (up to 7.5K orders). Paid plans include a 14-day free trial. All tiers include the same core features, including unlimited questions and responses.

Best for

DTC and Shopify e-commerce brands that want reliable, zero-party attribution data to measure channel performance beyond pixel tracking, and marketing teams looking to validate spend on social channels like TikTok.