Fospha

What is Fospha?

Fospha is a marketing measurement platform that gives ecommerce brands daily, full-funnel insight into the true impact of their ad spend on revenue. It combines an always-on Daily Media Mix Model (MMM) with ad-level attribution across web and marketplace channels, using deterministic, correlative, and causal modeling to prove incremental revenue beyond last-click. Founded in 2014 by venture builder Blenheim Chalcot, the company measures billions of dollars in ad spend for 200+ brands including Gymshark, Huel, Dyson, and Lululemon.

How Fospha works with TikTok

Fospha measures TikTok performance as part of its cross-channel, full-funnel view, attributing revenue and modeling the incremental impact of TikTok ad spend alongside every other channel. It supports marketplace measurement for TikTok Shop, including GMV Max campaigns, so brands can see how TikTok drives both DTC and on-platform sales. This helps advertisers move past last-click undervaluation of upper-funnel TikTok activity and optimize budget allocation accordingly.

Key features

• Daily Media Mix Modeling (MMM) with channel and campaign-level granularity
• Cross-channel, full-funnel attribution across web, Amazon, and TikTok Shop
• Incremental revenue forecasting and budget optimization
• Privacy-safe measurement resilient to iOS14, GDPR, and CCPA signal loss
• 100+ marketing channel integrations plus natural-language AI querying

Pricing

Fospha uses paid subscription tiers based on monthly media spend. Lite starts at $1,500/month (for roughly $100k-$500k in monthly media spend) with Daily MMM and 100+ channel integrations. Pro is around $2,000/month plus a percentage of media spend, adding ad-level granularity, multi-market support, and marketplace integrations including TikTok Shop and Amazon. Enterprise is custom-priced for brands spending $1m+/month. There is no free trial or free plan; all tiers require a demo or sales conversation.

Best for

Direct-to-consumer and retail ecommerce brands spending upwards of $100k/month on advertising that need rigorous, incrementality-based measurement across TikTok, other paid channels, and marketplaces. It is especially suited to fashion, beauty, wellness, and consumer-goods brands scaling full-funnel budgets.