InMarket

What is InMarket?

InMarket is a real-time marketing and measurement company that connects media impressions to real-world consumer behavior. Its platform spans audience targeting, omnichannel activation, and measurement, with a flagship attribution product called the Lift Conversion Index (LCI). Founded in 2010 and headquartered in the Los Angeles area, InMarket works with major consumer brands and retailers to measure and optimize advertising performance.

How InMarket works with TikTok

As a TikTok Measurement partner, InMarket uses its Lift Conversion Index to measure how TikTok campaigns drive incremental store visits and sales. LCI is a people-based attribution solution that compares exposed and control audiences, while the Retail Sales Lift Attribution (RSA) add-on uses credit and debit card transaction data to quantify incremental purchases. In pilot testing across retail and dining, 96% of 126 campaigns produced statistically significant lift, with TikTok performance running 1.2x above InMarket's incremental lift benchmark.

Key features

• Lift Conversion Index (LCI) people-based attribution for real-world visits and sales
• Store visit measurement connecting ad impressions to physical foot traffic
• Retail Sales Lift Attribution (RSA) using credit and debit card transaction data
• Incremental ROAS (iROAS) and closed-loop performance reporting
• Audience targeting based on real-time shopping behavior and purchase intent

Pricing

Not publicly listed. InMarket sells through a sales team with custom pricing for brands, retailers, and agencies.

Best for

Brands, retailers, and agencies that want to measure the offline impact of their TikTok advertising, tying impressions to incremental store visits and sales through people-based lift attribution.