KnoCommerce

What is KnoCommerce?

KnoCommerce (KNO) is a post-purchase survey platform for e-commerce brands that collects zero-party customer data directly from shoppers after checkout. Merchants use it to understand how customers discovered them, why they bought, and which marketing channels are actually driving sales. The product installs on Shopify and supports attribution, conversion-rate optimization, customer experience, and product development use cases.

How KnoCommerce works with TikTok

KnoCommerce helps advertisers measure the true impact of TikTok campaigns through survey-based, cross-channel attribution. By asking buyers "How did you hear about us?" at the point of purchase, brands capture self-reported attribution that fills the gaps left by pixel and click-based tracking. KNO can pass this survey data to TikTok for in-platform measurement, helping optimize TikTok ad spend against real, human-confirmed attribution.

Key features

• 30+ survey templates with 12 question types and conditional logic flows
• Advanced multi-touch and order attribution reporting
• Audience segmentation using 60+ Shopify data filters
• Benchmarking and trend reports across survey responses
• REST API and 20+ integrations for passing zero-party data downstream

Pricing

Subscription pricing with three tiers billed monthly: Starter at $19/mo (1 survey, 3 questions), Analyst at $119/mo (2 surveys, unlimited questions, 20+ integrations), and Pro at $299/mo (4 surveys, all features, order attribution reporting). All plans include a 7-day free trial, and paying annually saves roughly 10%.

Best for

Shopify and DTC e-commerce brands that want survey-based attribution and zero-party customer insights to measure marketing performance, including TikTok ad spend, beyond standard pixel tracking.