MetricWorks

What is MetricWorks?

MetricWorks is a Media Mix Modeling (MMM) infrastructure-as-a-service platform focused on privacy-first mobile marketing measurement. It runs daily cohorted models that measure the incremental impact of each marketing channel, moving teams beyond last-touch attribution. The platform connects to existing data sources via a single API key, requires no SDKs, migrations, or code changes, and can be set up in roughly 24 hours using a couple of months of historical app and marketing data. It has analyzed over $1 billion in advertising spend and counts mobile app and game leaders such as Blizzard, FunPlus, Kabam, Nexon, Mythical Games, and Elevate Labs among its users.

How MetricWorks works with TikTok

As a TikTok Marketing Partner for Media Mix Modeling, MetricWorks ingests both paid and earned TikTok data through TikTok's API to feed its MMM models with automated, consistent data flow. This lets advertisers measure TikTok's true incremental contribution within their full marketing mix rather than undervaluing it through last-click attribution. In one case with Pixery, MMM-based measurement showed TikTok was 3 to 10 times more effective than competing video platforms compared with traditional attribution.

Key features

• Daily cohorted Media Mix Modeling with incrementality measurement
• Model versioning to compare past and future UA decisions
• Auto-generated geo-lift experiments and single-country tests
• Monitor Panel and Data Score for data quality and reliability
• Budget allocation recommendations based on incrementality

Pricing

Not publicly listed. MetricWorks uses custom pricing and directs prospective customers to contact sales for a demo.

Best for

Mobile app and game marketers already using or evaluating media mix modeling who need greater granularity, daily outputs, and lower cost. It suits teams that want privacy-resilient, incrementality-based measurement across channels including TikTok.