NCSolutions

What is NCSolutions?

NCSolutions (NCS) is an advertising effectiveness measurement company focused on the consumer packaged goods (CPG) sector. Founded in 2009 as a joint venture between Nielsen and Catalina, it combines large-scale purchase data with proprietary data science and machine learning to connect ad exposure to real-world sales. NCS was acquired by Circana in 2024 and now operates as part of Circana's analytics portfolio.

How NCSolutions works with TikTok

As a badged TikTok Measurement Partner, NCSolutions measures the incremental sales lift of in-person and online purchases after users see an ad on TikTok. It links online and offline purchase data to ad exposure so CPG advertisers can quantify true incremental sales, understand which buyers drove that lift, and identify which creative and campaign elements were most effective. It also supports cross-channel comparisons, such as TikTok versus TV performance.

Key features

• Incremental sales lift measurement for in-person and online purchases
• Purchase-based buyer profiling and audience insights
• Cross-channel sales lift comparison (e.g. TikTok vs. TV)
• Creative and campaign-element effectiveness analysis

Pricing

Not publicly listed. NCSolutions measurement for TikTok is engaged through custom arrangements; TikTok advertisers are directed to contact their TikTok account team to set up sales lift measurement.

Best for

CPG brands and advertisers who want to prove and optimize the incremental in-store and online sales impact of their TikTok campaigns, especially those comparing TikTok performance against other channels like TV.