PrestaShop

What is PrestaShop?

PrestaShop is a freemium, open-source e-commerce platform that lets merchants build and manage their own online stores. It began in 2005 as a student project at EPITECH in Paris and was incorporated as PrestaShop SA in 2007, with headquarters in Paris, France. The platform is used by hundreds of thousands of shops worldwide, is available in around 60 languages, and offers both a free self-hosted version and managed hosted plans. In 2021 it became part of MBE Worldwide.

How PrestaShop works with TikTok

PrestaShop merchants can connect their store to TikTok For Business in a few clicks to link a TikTok Ads Manager and Business Center account. The integration automatically syncs the store's product catalog to make items discoverable on TikTok, and installs the TikTok Pixel with browser and server-side (Events API) tracking to measure the full customer journey through checkout. Merchants can then create and manage Lead Generation and Conversion campaigns directly from the platform, with no changes to website code required.

Key features

• Open-source, self-hostable online store platform with full data ownership
• Thousands of modules and themes via the PrestaShop Marketplace
• Native TikTok integration: catalog sync, Pixel and Events API, and campaign creation
• Support for Lead Generation and Conversion ad campaigns from within the platform
• Integrations with PayPal, Stripe, Klarna, Google, Facebook, and Instagram

Pricing

PrestaShop uses a freemium model. The core open-source software is free to download and self-host, while revenue comes from managed hosted plans plus paid modules and themes sold through the PrestaShop Marketplace. Specific hosted-plan pricing is not consistently published on the main site, so exact figures should be confirmed on prestashop.com.

Best for

Merchants and small-to-medium businesses that want a highly customizable, self-hosted online store and prefer to keep ownership of their data, while still being able to sell on and advertise through TikTok natively.