Salesforce Commerce Cloud

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is a cloud-based e-commerce platform (part of Salesforce, founded 1999, headquartered in San Francisco) that powers online storefronts for B2C and B2B merchants. It provides catalog management, storefront, checkout, order management, and merchandising tools delivered as SaaS. As a TikTok Marketing Partner, it offers a turnkey integration that connects a merchant's store to TikTok's advertising and commerce stack.

How Salesforce Commerce Cloud works with TikTok

The TikTok for Business integration lets Commerce Cloud merchants publish their site catalog to TikTok, install the TikTok Pixel and Events API for browser and server-side tracking, and create Lead Generation and Conversion campaigns without leaving their Salesforce account. Captured shopper events (including order value and product categories) feed audience segmentation, retargeting, and Value Based Optimization, while ROAS reporting lets merchants measure campaign performance across the purchase journey.

Key features

• Automatic product catalog sync to make store products discoverable on TikTok
• Guided setup of TikTok For Business account, Ads Manager, Pixel, and Events API
• Create Lead Generation and Conversion ad campaigns from the Commerce Cloud account
• Browser and server-side event tracking for ROAS and Value Based Optimization
• Shopper data capture for audience segmentation and retargeting

Pricing

Not publicly listed. Salesforce Commerce Cloud is sold through Salesforce sales with custom, merchant-specific quotes (often volume- or GMV-based). The TikTok integration cartridge itself is provided to Commerce Cloud customers at no additional cost.

Best for

Mid-market and enterprise B2C brands already running their store on Salesforce Commerce Cloud who want to sync products, advertise, and measure conversions on TikTok without building a custom integration.