Samba TV

What is Samba TV?

Samba TV is a television technology and measurement company founded in 2008 and headquartered in San Francisco. Its platform uses patented automatic content recognition (ACR) software embedded in smart TVs to capture second-by-second viewership from tens of millions of opted-in televisions across more than 20 TV brands. This first-party data powers real-time audience measurement, targeting, and cross-screen advertising insights for brands, agencies, and media companies.

How Samba TV works with TikTok

As a TikTok Marketing Partner for Measurement, Samba TV connects TikTok ad exposure to real-world outcomes using its household-level TV and viewership data. It runs Tune-In studies that quantify how TikTok campaigns drive audiences to watch specific shows and events, Lift studies that measure incremental awareness, purchase intent, and sales, and Box Office Lift studies that tie TikTok ad exposure to verified movie ticket purchases. A joint TikTok and Samba TV study reported a 172% median lift in ticket purchase rates.

Key features

• Verified Tune-in Rate (VTR) and Broadcast Conversion Rate measurement
• Brand and sales lift measurement attributed to TikTok and TV campaigns
• Box Office Lift linking ad exposure to verified ticket purchases
• First-party ACR data from tens of millions of opted-in smart TVs
• Cross-screen audience insights for reach, frequency, and conversion

Pricing

Not publicly listed. Samba TV works with advertisers, brands, and media companies through custom engagements; pricing is available by contacting their sales team.

Best for

Advertisers, brands, and entertainment marketers who want independent, cross-screen measurement of how their TikTok campaigns drive TV tune-in, brand lift, and offline outcomes such as ticket sales.