SignalSight

What is SignalSight?

SignalSight is a first-party data platform and customer data connector that helps businesses track and optimize marketing conversions across multiple advertising channels. It sends secure, server-side signals from websites, apps, CRMs, and offline sales directly to ad platforms, overcoming browser limitations and data loss from cookie deprecation. Founded in 2022 and headquartered in London, it is a TikTok Marketing Partner in the Data Connection Developer and Data Connector categories.

How SignalSight works with TikTok

SignalSight implements the TikTok Pixel and TikTok Events API (EAPI) to pass first-party web, app, offline, and CRM conversion events server-to-server into TikTok Ads. This gives advertisers more complete and accurate signal for campaign optimization, audience matching, and attribution, even when browser-based tracking is degraded. Its Lead Sync feature also pushes TikTok lead-ad and CRM lead-stage events back to ad platforms to improve funnel optimization.

Key features

• Web Conversions API sends first-party signals to TikTok, Meta, Pinterest, Reddit and X
• App CAPI for server-to-server iOS and Android event tracking without an SDK
• Offline sales tracking to sync in-store conversions with ad networks
• Lead Sync connecting CRM lead stages to ad platforms in real time
• Web2App no-code landing pages to drive app installs

Pricing

SignalSight offers a freemium plan alongside paid tiers with usage-based pricing. Published tiers include Lead (from ~$99/mo), Signal (from ~$119/mo), Web2App (from ~$249/mo), and Enterprise (from ~$999/mo). Exact pricing may vary; check the website for current details.

Best for

Growth and performance marketing teams that need reliable, privacy-conscious server-side conversion tracking across TikTok and other ad channels, especially those integrating web, app, CRM, and offline data.