Tray

What is Tray?

Tray is a complete e-commerce SaaS platform for Brazilian merchants, launched in 2002 and now part of the LWSA (Locaweb) group. It lets businesses of all sizes create and manage online stores, with 600+ native features, 550+ store templates, and a centralized panel for inventory, orders, and finance. Tray serves over 100,000 merchants and offers built-in payments (Tray Pagamentos) and shipping (Tray Envios).

How Tray works with TikTok

Tray provides a native TikTok Shop integration that connects a merchant's Tray store directly to TikTok's in-app marketplace. Once activated, products, prices, stock, and orders sync automatically between the store and TikTok Shop, so any update in Tray is reflected on TikTok, reducing manual work and errors. This lets retailers sell directly from in-feed videos, Lives, and the TikTok Shop showcase tab in Brazil.

Key features

• Complete e-commerce store builder with 600+ native features and 550+ templates
• Native TikTok Shop integration syncing products, prices, stock, and orders
• Omnichannel selling across 30+ marketplaces including Mercado Livre, Shopee, and Amazon
• Centralized panel for inventory, orders, and finance
• Built-in payments (Tray Pagamentos) and shipping (Tray Envios)

Pricing

Subscription-based. Paid plans range from R$19/mo (Start), R$49/mo (Básico), R$85/mo (Crescimento), R$189/mo (Expansão), to R$399/mo (Avançado), with an enterprise-tier Ultra plan on custom pricing. A free trial is not publicly listed.

Best for

Brazilian retailers and SMBs that want a full-featured online store and the ability to sell directly through TikTok Shop and other marketplaces from a single platform.