Uncover

What is Uncover?

Uncover is a SaaS platform that automates Marketing Mix Modeling (MMM) for media measurement and budget optimization. Founded in 2020 and headquartered in São Paulo, Brazil, it is positioned as Latin America's leading media measurement platform and a Google Meridian-certified partner. The platform uses proprietary AI to help advertisers move beyond last-click attribution and understand the true ROI of every media investment across online and offline channels.

How Uncover works with TikTok

Uncover integrates natively with TikTok alongside Meta, Google and offline media to model the real contribution of each channel to sales. For TikTok advertisers, this means measuring incremental impact and cross-channel effectiveness rather than relying on last-click, and using the platform's simulator and saturation curves to plan how much budget to shift toward TikTok to maximize ROAS. It supports the TikTok Measurement use cases of Media Mix Modeling and Cross-Channel Attribution.

Key features

• Dynamic AI-driven marketing mix modeling with self-updating models
• ROI 360 to measure and compare true return across each media channel
• Budget Planner with simulator, saturation curves and forecasting
• Native integrations with TikTok, Meta, Google and other media platforms
• Combines MMM with last-click attribution and incrementality testing

Pricing

Not publicly listed. Uncover sells an enterprise MMM platform through its sales team, with an "MMM Starter" tier for mid-sized advertisers currently offered via waitlist. Contact Uncover for custom pricing.

Best for

Growth, media and marketing analytics teams at mid-to-large advertisers that want automated marketing mix modeling and cross-channel measurement without building an in-house data-science team.