WooCommerce

What is WooCommerce?

WooCommerce is an open-source ecommerce platform built on WordPress that lets merchants sell online and offline, locally or globally. It powers over 4 million online stores and a large share of the top ecommerce sites on the web. First launched in 2011 by WooThemes, it was acquired by Automattic (the company behind WordPress.com) in 2015.

How WooCommerce works with TikTok

The free TikTok for WooCommerce extension connects a store to TikTok for Business directly from the WordPress dashboard. Merchants can sync their entire product catalog to TikTok Shop with real-time, two-way updates, install the TikTok Pixel and Events API for browser- and server-side measurement, and build conversion and lead-generation ad campaigns. The extension can automatically generate video ads from product images to promote the catalog to TikTok's audience.

Key features

• Open-source ecommerce platform built on WordPress
• Real-time two-way catalog sync to TikTok Shop
• TikTok Pixel and Events API installation (browser- and server-side)
• Create TikTok conversion and lead-gen ad campaigns from the store dashboard
• Automatically generated video ads from product images

Pricing

The WooCommerce core platform and the TikTok for WooCommerce extension are both free to download. Merchants pay for their own hosting, optional paid extensions and themes, and any TikTok advertising spend. Promotional ad credits have been offered to new advertisers at times, subject to eligibility.

Best for

WordPress store owners who want to sync their catalog to TikTok Shop, install the TikTok Pixel for measurement, and launch TikTok ad campaigns without leaving their store dashboard.