Captiv8

What is Captiv8?

Captiv8 is an end-to-end influencer marketing platform that helps brands and agencies discover creators, manage campaigns, drive creator commerce, amplify content with paid media, and measure results. Founded in 2015 and headquartered in San Mateo, California, it indexes millions of creator profiles across major social platforms and layers AI-powered discovery, vetting, and reporting on top. In 2025 Captiv8 was acquired by Publicis Groupe to expand its connected influencer capabilities.

How Captiv8 works with TikTok

Captiv8 was the first TikTok Creator Marketplace API partner, giving brands access to verified creator data, audience demographics, and predictive analytics for TikTok campaigns. Teams can source and manage TikTok creators, run TikTok Shop operations and affiliate programs, create shoppable content, and launch Spark Ads paid campaigns directly from the platform. Real-time verified analytics from the TikTok Creator API track both organic and paid performance in customizable dashboards.

Key features

• Creator discovery across a database of 15M+ influencers with 500+ filters
• TikTok Creator Marketplace API integration and predictive audience analytics
• TikTok Shop management, affiliate coordination, and shoppable content
• Spark Ads paid amplification launched directly from the platform
• Campaign workflow, contracts, payments, and verified measurement dashboards

Pricing

Not publicly listed. Captiv8 uses custom enterprise pricing available on request; third-party industry sources cite entry pricing starting around $2,000/month with a minimum commitment period.

Best for

Enterprise brands, retailers, and marketing agencies that need to run creator marketing, TikTok Shop commerce, and paid amplification at scale with verified measurement.