Fabulate

What is Fabulate?

Fabulate is an AI-powered creator marketing platform built for brands, agencies, and publishers to run influencer campaigns at scale. Headquartered in Sydney, Australia, the platform brings creator discovery, vetting, outreach, contracts, approvals, payments, analytics, and reporting into a single integrated workflow. Its proprietary SparQ AI applies natural language processing and image analysis to evaluate creator content for brand safety, sentiment, competitor mentions, and audience alignment. Fabulate won Best Influencer Marketing Platform at the 2025 Marketech APAC Awards.

How Fabulate works with TikTok

Fabulate gives brands access to creators across the top platforms, including TikTok, alongside Instagram and YouTube. Teams can discover and vet TikTok creators, manage briefs and approvals, handle creator payments, and measure campaign performance from first-party data, all within one system. Beyond individual creator posts, Fabulate can amplify branded content by boosting it across digital, social, Connected TV (CTV), and digital out-of-home (dOOH) channels.

Key features

• Creator discovery and vetting across a large global creator database
• SparQ AI for content analysis, brand safety, sentiment, and audience alignment
• End-to-end workflow: outreach, contracts, approvals, and payments in one place
• First-party analytics and campaign performance reporting
• Content distribution across digital, social, CTV, and dOOH channels

Pricing

Not publicly listed. Fabulate uses a custom, contact-sales model, requiring a demo or quote to access platform pricing. It offers both self-serve platform access and full-service managed options.

Best for

Brands, agencies, and publishers that want to run and scale influencer and creator marketing campaigns across TikTok, Instagram, and YouTube with integrated discovery, workflow, payments, and measurement.