Foap

What is Foap?

Foap is a two-sided creator marketplace that connects brands with a global community of more than 4.5 million photographers and videographers to produce authentic user-generated content (UGC). Founded in 2011 and headquartered in Kristianstad, Sweden, it began as a mobile stock-photo app and has grown into a platform for sourcing on-brief photo and video content. Brands can self-serve on the Foap Platform or use the managed Foap Creative/Agency offering, while creators submit content through iOS and Android apps.

How Foap works with TikTok

Foap is an official TikTok Marketing Partner in the Creative category (Video Production). It produces platform-native video ads optimized for TikTok's vertical 9x16 feed, either as fresh UGC created by its creator network or as optimized ads built from a brand's existing assets. The managed Foap Creative team delivers ready-to-use ads in multiple aspect ratios with a fast turnaround, and Foap publishes TikTok case studies showing improvements in metrics such as click-through rate and customer acquisition cost.

Key features

• Brief-based marketplace: post a brief, set a budget, pay only for content you select
• Access to 4.5M+ global photographers and videographers
• Platform-native video ads in 9x16, 1x1 and 4x5 formats for TikTok and other feeds
• Foap Creative managed service: UGC ads and optimized ads from existing assets in ~72 hours
• Royalty-free stock photo market and iOS/Android creator apps
• Long-term creator relationships and brand-ambassador programs

Pricing

Not publicly listed. On the marketplace, brands set their own budget per brief and pay only for content they select. The managed Foap Creative/Agency service is offered on monthly or quarterly subscription plans with custom pricing; brands contact Foap's sales team for rates.

Best for

Brands, DTC marketers and agencies that need a reliable, scalable source of authentic, platform-native UGC video and photo for TikTok and other social advertising, whether self-serve through the marketplace or via a managed creative team.