Genero

What is Genero?

Genero is a creative and production platform that connects brands with a global network of over 130,000 independent creatives and production partners to produce culturally relevant, high-quality content on demand. Founded in 2009 in Melbourne, Australia, it combines a self-serve platform with local and global expert support, and serves 1,500+ enterprise clients including Adidas, Coca-Cola, Unilever, L'Oréal and Diageo across eight global offices. Brands submit a creative brief, get matched with the right talent, and manage the whole project through a single dashboard.

How Genero works with TikTok

As a TikTok Marketing Partner in the Creative category (Effects and Video Production), Genero helps brands produce fresh, mobile-first, localized video content built for TikTok's platform-native, best-practice formats. Its curated pools of creators in each target market let brands scale TikTok content production for speed and volume, whether commissioning full creative ideation or production-only edits. The result is a steady supply of TikTok-ready assets for both paid and organic social campaigns.

Key features

• Global network of 130,000+ independent creatives and production partners available on demand
• Brief dashboard for sourcing talent, briefing, collaborative review and time-stamped feedback
• Cloud storage for master assets, edits, scripts, storyboards and talent release forms
• Managed payments, legals and admin handled within each brief
• Localized, platform-native content for TikTok, Meta, YouTube, Amazon and Pinterest

Pricing

Usage-based. There are no set-up, licensing or upfront charges. Brands set a budget on each brief and creatives pitch against it, so total spend is fixed and controllable. Genero's platform-tool and support fees are included within the brief budget rather than added on top; full-service (ideation plus production) and broader community access briefs carry higher fees than production-only or single-creator private briefs. Custom pricing effectively applies per brief.

Best for

Enterprise brands and in-house or agency marketing teams that need to scale localized, high-quality TikTok and social video production quickly, without adding headcount. A strong fit for teams running always-on content programs across multiple markets and platforms.