Influential
AI-powered creator marketing platform for data-driven TikTok campaigns
What is Influential?
Influential is an AI-powered influencer marketing platform, founded in 2013 and headquartered in Las Vegas, that connects brands with creators to drive measurable business outcomes. It combines a proprietary technology platform with a searchable network of millions of creators, using data and machine learning to match brand audiences to the right creators. Influential was acquired by Publicis Groupe in 2024 and is a preferred partner of all major social media platforms, and is trusted by more than 60% of Fortune 500 brands.
How Influential works with TikTok
Influential holds a direct API partnership with TikTok, giving it access to creator data and campaign management for TikTok creator marketing. Brands use the platform to discover and match with relevant TikTok creators, run and manage influencer campaigns, and measure results including online and offline sales lift. As a TikTok Marketing Partner in the Creative / Creator Marketing category, Influential focuses on data-driven creator sourcing and campaign measurement on TikTok.
Key features
- AI-powered creator discovery across a searchable network of millions of creators
- Audience-to-creator matching using proprietary data and machine learning
- Multi-channel campaign management and execution
- Online and offline sales-lift measurement and attribution
- Direct API partnerships with major social platforms including TikTok
Pricing
Not publicly listed. Influential uses custom, enterprise-oriented pricing; interested brands contact its sales team to scope campaigns.
Best for
Enterprise and Fortune 500 brands that need data-driven creator sourcing and rigorous, measurable performance for large-scale TikTok influencer campaigns.
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