Later

What is Later?

Later is a social media management and influencer marketing platform that helps creators, social media managers, and brands plan, schedule, publish, and analyze content across major social networks including TikTok. Founded in 2014 as Latergramme and headquartered in Vancouver, Canada, Later merged with influencer marketing platform Mavrck in early 2024 to unify its flagship products: Later Social for scheduling and analytics, Later Influence for creator campaigns, and Later Link in Bio. The company serves more than eight million users and enterprise clients.

How Later works with TikTok

Later lets users schedule and auto-publish multiple TikTok videos in advance, composing captions with hashtags, mentions, and controls for comments, duets, and stitches. Its Best Time to Post feature schedules videos to publish when followers are most active, and its analytics surface TikTok follower demographics, audience growth, and top-performing posts. A centralized Conversations inbox lets teams reply to, like, hide, or delete TikTok comments, while the customizable Link in Bio drives traffic from a TikTok profile to websites and shops.

Key features

• Schedule and auto-publish TikTok posts with hashtags, mentions, and duet/stitch settings
• Best Time to Post scheduling based on when followers are online
• TikTok analytics: follower demographics, audience growth, and post performance
• Conversations inbox to view, filter, and moderate TikTok comments
• Customizable Link in Bio that works across TikTok and Instagram
• Later Influence for running creator and influencer campaigns

Pricing

Later offers a 14-day free trial with no permanent free plan. Paid tiers (annual billing) include Starter at $18.75/mo (1 social set, 30 posts per profile/month), Growth at $37.50/mo (2 social sets, collaboration workflows, social inbox), and Scale at $82.50/mo (6 social sets, unlimited posts, custom analytics). Monthly billing is higher, starting at $25/mo. Enterprise and Later Influence pricing is available by contacting sales.

Best for

Social media managers, creators, and brands that need to schedule TikTok content in bulk, analyze performance, and manage comments, along with teams running influencer campaigns.