Meltwater
Media intelligence and social listening across earned, owned and paid
What is Meltwater?
Meltwater is a media intelligence and social listening platform used by PR, communications and marketing teams to turn media coverage, social conversations and AI-generated content into actionable insights. Founded in 2001 and headquartered in San Francisco, the company serves more than 27,000 organizations, ingests over 1.3 billion documents daily and supports 240+ languages. Its suite combines media monitoring, social analytics, media relations and influencer marketing in a single platform.
How Meltwater works with TikTok
As an official TikTok Content & Community Management Partner, Meltwater integrates with TikTok's Mentions and Discovery API to deliver a full suite of TikTok insights across earned, owned and paid media. Teams can monitor brand mentions within posts and comments, surface trending hashtags with regional and category filters, manage brand accounts, and create Spark Ads directly from the Engage tool while tracking performance. This gives brands a unified view of organic and paid TikTok performance alongside their broader social and media data.
Pricing
Meltwater does not publicly list pricing and sells via custom annual contracts. It offers three tiers - Essentials, Suite and Enterprise - with cost driven by users, features, regions and data volume. Third-party estimates put entry Essentials plans around $7,000 per year, Suite plans in the $15,000-$40,000 range, and Enterprise deployments at $40,000-$100,000+ per year. Contact Meltwater sales for a quote.
Best for
PR, communications and marketing teams at mid-market to enterprise organizations that need to unify media monitoring, social listening and influencer intelligence, including comprehensive earned, owned and paid TikTok coverage, in one platform.
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