Poplar Studio

What is Poplar Studio?

Poplar Studio is a London-based augmented reality (AR) and 3D creative platform, founded in 2018, that helps brands build immersive experiences such as virtual try-ons, branded face filters, and product visualizations. The platform combines self-serve tools, an automated brief builder, and automated production with a global collective of 1,600+ certified AR and 3D creators who are matched to each campaign. It has delivered work for brands including L'Oreal, Maybelline, Disney, Speedo, and Nestle across retail, beauty, entertainment, and food and drink.

How Poplar Studio works with TikTok

As a TikTok marketing partner since 2020, Poplar Studio has access to TikTok's Effect Creator software, letting it produce advanced branded AR effects, try-on filters, and branded scans for the platform. Brands use these customizable "effects" (shareable stickers, AR filters, and lenses) as a native TikTok advertising format that creators and users can add to their own videos to drive reach and engagement. Poplar-built campaigns such as L'Oreal Colorista and Maybelline #LiftMyMood have collectively driven billions of views through interactive TikTok AR.

Key features

• TikTok branded AR effects, face filters, and try-on lenses built via TikTok Effect Creator access
• Automated brief builder to scope and order AR/3D campaigns on demand
• Global network of 1,600+ certified 3D and AR creators matched to each brief
• 3D product visualization and virtual try-on for e-commerce and social
• Single line of code to embed 3D and AR experiences on brand websites

Pricing

Poplar Studio does not publish detailed pricing on its own site; campaigns are quoted per brief with experiences typically delivered within 2-3 weeks. A third-party software listing reports paid plans starting at $49/month with a free trial, though brands should confirm current pricing and campaign packages directly with Poplar.

Best for

Brands and agencies that want to launch TikTok branded AR effects, virtual try-ons, and 3D product experiences without in-house AR development, using a platform that pairs self-serve ordering with a vetted creator network.