Productsup
Product feed management and commerce data syndication for TikTok
What is Productsup?
Productsup is an enterprise commerce data platform founded in 2010 and headquartered in Berlin, Germany. It helps large brands and retailers aggregate, optimize, and syndicate product content across advertising channels, marketplaces, retailers, and AI discovery surfaces. The platform advertises 2,500+ channel integrations and processes trillions of products monthly for customers including PUMA, Sephora, L'Oreal, IKEA, and Thule.
How Productsup works with TikTok
As a TikTok Marketing Partner in the Data Connector and Feed Managers categories, Productsup connects brand product catalogs to TikTok so merchants can run shopping ads and support social commerce. It standardizes and optimizes product feeds, then syndicates them to TikTok alongside other channels, keeping catalog data consistent and up to date for TikTok advertising and point-of-purchase commerce.
Key features
- Product feed management and optimization across 2,500+ channel integrations
- Catalog syndication to TikTok for advertising and social commerce
- AI-powered product content generation and enrichment
- Content analytics dashboards and supplier onboarding
Pricing
Not publicly listed. Productsup uses custom pricing based on factors such as number of products, feeds, modules, sync frequency, seats, and countries. Prospective customers request a quote through the sales team.
Best for
Large brands, retailers, and manufacturers that need to manage and syndicate product catalogs to TikTok and many other channels at scale, with enterprise-grade feed optimization and data governance.
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