Smartly

What is Smartly?

Smartly (Smartly.io) is an AI-powered advertising platform that unifies creative production, media buying, and campaign intelligence in one place. Founded in 2013 in Helsinki, Finland, it helps brands and agencies design, launch, and optimize cross-channel ads across social media, connected TV, video, and the open web. The platform is organized into a Creative Suite, Media Suite, and Intelligence Suite, and is used by brands such as Samsung, Spotify, Uber, and Ralph Lauren.

How Smartly works with TikTok

Smartly is an official TikTok Marketing Partner for both Creative and Campaign Management. Advertisers can scale TikTok video variations at speed using templates with overlays, localized text, and dynamic assets, then automate building, duplicating, and launching campaigns without spreadsheets. Smartly was TikTok's first-to-market partner for Shopping Ads, letting brands connect a product feed to generate ads that refresh automatically. It also supports real-time performance optimization and reporting for TikTok campaigns.

Key features

• AI creative automation with templates, overlays, localized text, and dynamic assets
• Automated media buying, bulk campaign building, and budget optimization
• TikTok Shopping Ads with auto-refreshing product-feed catalogs
• Cross-channel intelligence and performance analytics across campaigns

Pricing

Not publicly listed. Smartly uses custom, contact-sales pricing and directs prospective customers to request a demo.

Best for

Enterprise brands and agencies that need to produce and optimize paid social and video ads at scale across TikTok and other channels from a single platform.