Sprinklr

What is Sprinklr?

Sprinklr is an AI-native, cloud-based customer experience management (CXM) platform used by large enterprises to unify customer-facing operations. Its four product suites, Sprinklr Social, Sprinklr Marketing, Sprinklr Insights and Sprinklr Service, cover social media management, advertising, consumer intelligence and omnichannel customer care across 30+ digital channels. Founded in 2009 by Ragy Thomas and headquartered in New York, its customers include Microsoft, Uber, Ford and Prada.

How Sprinklr works with TikTok

Sprinklr was the first API partner to support TikTok in-feed video ads, letting brands plan, execute, analyze and optimize TikTok campaigns alongside other paid social channels in a single unified workflow. Beyond ads, teams can schedule and publish organic TikTok content, monitor and engage with comments, and track profile and video metrics for both organic and paid content in real time. Sprinklr also supports TikTok Video Shopping Ads and social listening for TikTok content.

Key features

• Unified TikTok ad planning, publishing and reporting alongside other channels
• Organic content scheduling and community engagement across 30+ social channels
• AI-powered social listening and consumer insights
• Omnichannel campaign orchestration and content management
• Command center dashboards and real-time analytics

Pricing

Custom enterprise pricing that is not publicly listed. Sprinklr discontinued its self-serve program in April 2026 and is sales-led, with minimum contracts commonly cited around $50,000 per year and enterprise deals ranging widely above that. Contact Sprinklr sales for a quote.

Best for

Large enterprises and multi-brand organizations that need to manage social marketing, advertising, consumer insights and customer care at scale from one platform.