Sprout Social

What is Sprout Social?

Sprout Social is a social media management platform that helps brands and agencies publish content, analyze performance, and manage community engagement across multiple networks from a single dashboard. Founded in 2010 and headquartered in Chicago, the company is publicly traded on Nasdaq and serves businesses of all sizes with self-serve subscription plans.

How Sprout Social works with TikTok

Sprout Social connects TikTok business accounts so teams can schedule and publish videos at optimal times from a shared content calendar. Its reporting suite surfaces dedicated TikTok metrics and lets teams benchmark TikTok performance against other networks, while the Smart Inbox consolidates TikTok comments alongside messages from other channels for streamlined community management. Approval workflows and custom inbox rules help larger teams keep publishing and engagement on-brand.

Key features

• Schedule and publish TikTok videos from a centralized content calendar
• Dedicated TikTok analytics and cross-network reporting suite
• Smart Inbox to manage TikTok comments alongside other networks
• Message approval workflows for brand compliance
• Custom inbox rules to prioritize and route engagement

Pricing

Subscription pricing starts at the Essentials plan for $79 per seat per month billed annually ($99 billed monthly), with Standard ($199), Professional ($299), and Advanced ($399) tiers, plus custom Enterprise pricing. A 30-day free trial is available with no credit card required.

Best for

Brands and agencies that want to manage TikTok alongside their other social channels in one platform, with strong publishing, analytics, and community-management tooling for collaborative teams.