Vamp

What is Vamp?

Vamp is an end-to-end influencer marketing platform that connects brands with a global network of 45,000+ vetted content creators. Founded in Sydney in 2015 by Aaron Brooks and Ben McGrath, the platform replaces manual spreadsheets and fragmented tools with a single workspace for discovery, briefing, approvals, payments, and reporting. Vamp has run campaigns in 65+ countries for brands including Adobe, Converse, Diageo, Estee Lauder, and Samsung.

How Vamp works with TikTok

As an official TikTok Creative Marketing Partner, Vamp helps brands source and brief TikTok creators, manage collaborations, and produce authentic TikTok content and UGC. Brands can track content performance with real-time analytics, then extend reach through paid content amplification and licensing of creator videos for use in TikTok ads and other channels.

Key features

• Creator discovery and matching across a 45,000+ global creator network
• Campaign workspace covering briefing, approvals, payments, and reporting
• Campaign Calculator for performance forecasting
• Real-time performance analytics and reporting
• Paid content amplification and content licensing

Pricing

Vamp is free to access before committing funds. Pay-as-you-go campaigns require a minimum $1,000 budget plus marketplace fees, with no minimum contract term. An Annual Agreement (12-month commitment) adds bonus credits, Brand Insiders access, and priority support. Vamp Pro is a fully managed, expert-led service charged as a fixed percentage fee per campaign that can be added to any plan. Specific plan prices are not publicly listed; contact sales for a quote.

Best for

Brands and agencies that want a self-serve platform to run creator and influencer marketing campaigns on TikTok and other social platforms, with the option to add fully managed support.