Analytic Edge

What is Analytic Edge?

Analytic Edge is a marketing analytics software company founded in 2015 and headquartered in Singapore, now part of C5i. Its flagship SaaS platform, Analytic Edge Qube, bundles products including Demand Drivers (marketing mix modeling), PriceSense, SynTest, and PowerView. Demand Drivers is a cloud-based marketing mix modeling platform designed for continuous, always-on measurement and optimization, letting brands take MMM in-house without needing dedicated data science teams.

How Analytic Edge works with TikTok

Analytic Edge is a badged TikTok Marketing Partner in the Measurement category, specializing in Media Mix Modeling and Cross-Channel Attribution. It integrates TikTok campaign data directly into its Demand Drivers platform using TikTok's MMM API for seamless, scalable data ingestion. This gives advertisers full-funnel visibility into TikTok's role from brand awareness to conversion uplift, and predictive modeling to simulate future performance and optimize media spend within their broader marketing ecosystem.

Key features

• Automated marketing mix modeling via the Demand Drivers platform
• Modelled attribution across all media channels with frequent updates
• API-based data ingestion plus manual data loading
• Always-on simulation and media spend optimization
• AI-based dynamic forecasting and predictive planning

Pricing

Not publicly listed. Demand Drivers is offered in full-service, SaaS, and SaaS+FTE engagement models, with pricing arranged through sales.

Best for

Enterprise advertisers and FMCG/consumer-goods brands (clients include Unilever, Coca-Cola, and Colgate-Palmolive) that need to measure and optimize cross-channel media effectiveness, including TikTok, through continuous marketing mix modeling.