AppsFlyer

What is AppsFlyer?

AppsFlyer is a mobile measurement and attribution platform (an MMP) that helps brands measure and optimize marketing performance across mobile apps, web, CTV, PC and console. Founded in 2011 and headquartered in San Francisco, it is trusted by roughly 15,000 brands including Netflix, TikTok, King and Ubisoft. Its suites span measurement and attribution, deep linking, fraud protection, and data collaboration.

How AppsFlyer works with TikTok

As an official TikTok Measurement Marketing Partner, AppsFlyer attributes app installs and in-app events driven by TikTok ad campaigns. Its first-to-market Advanced SRN integration lets advertisers measure click and view-based attribution and lifetime value from TikTok in a privacy-preserving way, while SKAN interoperability shares SKAdNetwork postbacks and conversion-value mappings between TikTok and AppsFlyer. This gives marketers deeper, near real-time insight than SKAN alone for optimizing TikTok spend.

Key features

• Mobile attribution across app, web, CTV, PC and console
• TikTok Advanced SRN integration for click and view-based attribution
• SKAN (SKAdNetwork) measurement and conversion-value mapping
• Deep linking suite for web-to-app and social-to-app routing
• Fraud protection, ROI analytics and data collaboration / clean room

Pricing

AppsFlyer uses a freemium, usage-based model. The Zero plan is free and includes 12,000 conversions in the first year, core analytics, and 30-day access to select premium add-ons. The Growth (pay-as-you-go) plan charges $0.07 per conversion after the first 12,000 free conversions, and the Enterprise plan is custom-priced via sales. Organic or unattributed installs are not charged.

Best for

App marketers, growth teams and performance advertisers who need privacy-safe, cross-channel attribution and ROI measurement for their TikTok and other paid campaigns.