Branch

What is Branch?

Branch (formerly Branch Metrics) is a mobile measurement and attribution platform combined with deep linking technology. It helps app marketers connect every touchpoint across paid ads, organic channels, email, web, and apps to prove ROI and optimize growth. As a certified mobile measurement partner (MMP), Branch attributes ad spend to installs, in-app events, and real-world revenue across billions of users.

How Branch works with TikTok

As a TikTok Marketing Partner in the Measurement category, Branch acts as a certified mobile measurement partner for TikTok ad campaigns. It attributes TikTok-driven app installs and post-install conversions, giving marketers a unified view of return on ad spend across TikTok and other networks. Branch's deep linking routes users who tap TikTok ads directly to the right in-app content, and its SKAdNetwork support enables privacy-compliant iOS measurement.

Key features

• Mobile ad attribution and ROAS measurement across networks
• Deep linking that routes users from ads, email, web, and SMS into the app
• Multi-touch journey tracking and unified cross-channel measurement
• SKAdNetwork (SKAN) support and fraud protection
• Data exports and integrations with 80+ platforms

Pricing

Branch uses custom pricing across three tiers: Basics (entry-level, with a free trial to begin measuring first campaigns), Essentials (multi-touch attribution, unlimited partners, fraud reporting, LTV), and Enterprise (predictive LTV modeling, CTV/OTT measurement, advanced SKAN modeling, API access). Specific prices are not publicly listed and are quoted based on volume and business needs; contact sales for a quote.

Best for

App marketers and growth teams running paid TikTok campaigns who need reliable install and conversion attribution, plus deep linking to route users into their app.