DoubleVerify
Media effectiveness and brand safety measurement for digital ads
What is DoubleVerify?
DoubleVerify (NYSE: DV) is a media effectiveness platform that provides independent measurement and analytics for digital advertising. Founded in 2008 and headquartered in New York City, the company helps global brands verify ad viewability, detect ad fraud and invalid traffic, and ensure brand safety and suitability across channels. Its technology analyzes trillions of media transactions annually to give advertisers transparency into where and how their ads run.
How DoubleVerify works with TikTok
DoubleVerify is a badged TikTok Marketing Partner with a specialization in Brand Safety & Suitability. Its technology classifies TikTok videos against DV's brand safety floor and suitability categories, using AI, machine learning, ontology, and manual review to analyze the image, audio, and text components of content, including Photo Mode. Advertisers get post-campaign, APB- and GARM-aligned brand safety and suitability measurement to confidently evaluate campaign effectiveness across dozens of global markets.
Key features
- AI-powered brand safety and suitability classification of TikTok video, image, audio, and text
- Ad fraud and invalid traffic detection across digital media
- Viewability and in-geo impression measurement
- APB- and GARM-aligned brand suitability settings
- Post-campaign transparency reporting for advertisers
Pricing
Not publicly listed. DoubleVerify uses custom, enterprise pricing and directs prospective customers to contact its sales team for a quote.
Best for
Global brands and advertisers running TikTok campaigns who need independent, third-party verification of ad quality, brand safety, and suitability. Best suited to mid-market and enterprise advertisers with meaningful media spend.
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