NielsenIQ

What is NielsenIQ?

NielsenIQ (NIQ) is the world's leading consumer intelligence company, delivering data-driven insight into consumer buying behavior across 90+ countries and more than $7 trillion of global consumer spending. Originally founded as the A.C. Nielsen Company in 1923, its platform spans market measurement, consumer behavior insights, analytics, and marketing effectiveness solutions, including marketing mix modeling. NIQ operates as an enterprise analytics platform serving CPG, retail, and technology brands worldwide.

How NielsenIQ works with TikTok

As a badged Media Mix Modeling partner in TikTok's Marketing Partners Program, NIQ helps advertisers measure the full-funnel impact of their campaigns on TikTok and TikTok Shop, looking beyond last-click attribution to capture how discovery through entertainment drives outcomes. TikTok's reporting API is integrated directly into NIQ, automating campaign data delivery, eliminating error-prone manual processes, and feeding more TikTok data into NIQ's marketing mix models. This supports ongoing model training and gives brands guidance on how to optimize their mix of media investments.

Key features

• Media mix modeling that measures full-funnel campaign impact beyond last-click attribution
• Automated TikTok data ingestion via TikTok's reporting API integration
• Measurement across both TikTok and TikTok Shop
• Ongoing model training and campaign optimization guidance
• Global consumer intelligence data spanning 90+ countries

Pricing

Not publicly listed. NIQ is an enterprise measurement provider; pricing is custom and available through direct engagement with its sales team.

Best for

Brands and agencies that advertise on TikTok and TikTok Shop and want rigorous, full-funnel media mix modeling to understand true campaign ROI and optimize their overall media investments.