Rockerbox

What is Rockerbox?

Rockerbox is a unified marketing measurement platform built on a centralized, SOC2-certified data foundation. It combines three methodologies, multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing, to help brands understand what is actually driving results and make confident budget decisions. Founded in 2013 and headquartered in New York, Rockerbox was acquired by DoubleVerify in early 2025.

How Rockerbox works with TikTok

Rockerbox integrates directly with TikTok to measure both organic and sponsored content alongside every other marketing channel. It ingests TikTok ad spend and performance data, then reconciles those touchpoints into de-duplicated, user-level attribution so marketers can see TikTok's true contribution to conversions rather than a siloed last-click view. This cross-channel picture supports informed budget allocation between TikTok and other platforms.

Key features

• Multi-touch attribution (MTA) with de-duplicated, user-level touchpoint reconciliation
• Marketing mix modeling (MMM) for strategic budget planning and forecasting
• Incrementality testing to validate true channel impact
• 100+ integrations across paid, organic, digital, and offline channels
• Data warehouse sync with BigQuery, Redshift, and Snowflake
• SOC2-certified centralized data foundation

Pricing

Not publicly listed as fixed tiers. Rockerbox uses modular pricing, a base platform fee plus add-ons for specific channels and optional managed services, scaled by marketing spend and data volume. Enterprise and managed-service engagements are quoted directly. Contact sales for a personalized quote.

Best for

Growth, performance, and e-commerce marketing teams running spend across many channels who need de-duplicated, cross-channel attribution and rigorous measurement (MTA, MMM, and incrementality) to allocate budget with confidence.