Stape

What is Stape?

Stape is a server-side tracking platform that lets businesses implement conversion tracking without deep technical setup. It provides hosted server-side Google Tag Manager, dedicated Events API gateways for major ad platforms, and tools to enrich, inspect, and route first-party data to analytics and advertising destinations. Founded in 2021 and self-funded, Stape reports serving 200,000+ customers across agencies and businesses worldwide.

How Stape works with TikTok

Stape's TikTok Events API Gateway connects your TikTok Pixels to TikTok Ads Manager server-side in minutes, without manually configuring server tagging for each event. By routing events through the server, it bypasses ad blockers and browser tracking limitations, sending higher-quality conversion data that fuels TikTok's machine learning for better targeting and ad delivery. Stape states this can instantly recover roughly 20% to 40% of conversions reported in TikTok Ads Manager, and it also offers an open-source TikTok Events API tag for server-side GTM.

Key features

• TikTok Events API Gateway for quick server-side conversion tracking
• Server-side Google Tag Manager hosting with global CDN
• Conversion recovery to bypass ad blockers and browser tracking limits
• Data enrichment, encryption, and consent/compliance controls
• Bot and AI crawler filtering with built-in monitoring and logs

Pricing

Stape offers a freemium model. The Server GTM hosting plans start with a Free tier (up to 10K requests, no credit card), then Pro at $17/mo, Business at $83/mo, and Enterprise at $167/mo, with a custom tier for unlimited requests. The TikTok Events API Gateway is priced separately, starting around $10 for 10M events and 1 Pixel, with a $100 plan for 200M events and 100 Pixels. Gateway products include a 7-day free trial.

Best for

Marketers, e-commerce stores, and digital agencies that want an accessible, no-code way to run server-side tracking for TikTok and other platforms. It suits teams looking to recover lost conversions and improve ad measurement without building custom server infrastructure.